--- title: Tips | Phil Young description: Our endeavour to give you quality conversations and insights illuminating the ever-changing marketing landscape --- GROWING YOUR BUSINESS [![](https://blog.ys.com.au/hs-fs/hubfs/YS%20Communication%20Sep2018Theme/Images/Ys-logo.png?width=51&height=50&name=Ys-logo.png)](http://ys.com.au/) - [Home](https://ys.com.au/) - [Our Services](https://ys.com.au/our-services/) - [Blog](https://ys.com.au/blog/) - [How patients select their healthcare providers](https://ys.com.au/how-patients-select-healthcare-providers/) - [Getting your healthcare content marketing right](https://ys.com.au/getting-your-healthcare-content-right/) - [Building the bridge between Blog Traffic and Lead Generation](https://ys.com.au/bridging-the-gap-between-blog-traffic-and-lead-generation/) - [Importance of customer personas](https://ys.com.au/know-your-customer/) - [Improving your customer experience](https://ys.com.au/customer-experience-in-a-cafe/) - [The state of sales](https://ys.com.au/the-state-of-sales/) - [Tips](https://blog.ys.com.au/en-au/blog) - [How to identify your target customer](https://blog.ys.com.au/en-au/blog/like-it-scalding-hot) - [Building your awareness locally](https://blog.ys.com.au/en-au/blog/google-posts-the-free-and-simple-way-to-build-local-search) - [Recent work](https://ys.com.au/#) - [A national manufacturer](https://ys.com.au/portfolio-item/industrial/) - [A medical centre](https://ys.com.au/portfolio-item/medical/) - [A retailer in health](https://ys.com.au/portfolio-item/retail/) - [A global software vendor](https://ys.com.au/portfolio-item/technology/) - [About](https://ys.com.au/about/) - [Contact](https://ys.com.au/contact/) ## Phil Young ### Recent Posts [![Beyond the Numbers: How critical thinking in Reporting enhances project success](https://blog.ys.com.au/hs-fs/hubfs/jonathan-ramalho-unsplash.jpg?width=720&name=jonathan-ramalho-unsplash.jpg)](https://blog.ys.com.au/en-au/blog/the-value-of-reporting-in-the-engage-phase) ## [Beyond the Numbers: How critical thinking in Reporting enhances project success](https://blog.ys.com.au/en-au/blog/the-value-of-reporting-in-the-engage-phase) Phil Young November 11, 2024 [Reporting](https://blog.ys.com.au/en-au/blog/tag/reporting), [attract and engage](https://blog.ys.com.au/en-au/blog/tag/attract-and-engage), [CRM](https://blog.ys.com.au/en-au/blog/tag/crm) [Leave a comment](https://blog.ys.com.au/en-au/blog/the-value-of-reporting-in-the-engage-phase#comments-listing) Reporting in the Engage phase can be very revealing, particularly when considering the poignant image of a Palestinian refugee camp where a family is gathering water from a temporary filling station. As I sat at my desk, staring at the blank screen… [Read More](https://blog.ys.com.au/en-au/blog/the-value-of-reporting-in-the-engage-phase) [Reporting](https://blog.ys.com.au/en-au/blog/tag/reporting) [attract and engage](https://blog.ys.com.au/en-au/blog/tag/attract-and-engage) [CRM](https://blog.ys.com.au/en-au/blog/tag/crm) [![Your biggest marketing challenge](https://blog.ys.com.au/hs-fs/hubfs/Think-Big-post-1.jpg?width=720&name=Think-Big-post-1.jpg)](https://blog.ys.com.au/en-au/blog/your-biggest-marketing-challenge) ## [Your biggest marketing challenge](https://blog.ys.com.au/en-au/blog/your-biggest-marketing-challenge) Phil Young May 12, 2023 [prospects survey](https://blog.ys.com.au/en-au/blog/tag/prospects-survey) [Leave a comment](https://blog.ys.com.au/en-au/blog/your-biggest-marketing-challenge#comments-listing) Thanks for reaching out. [Read More](https://blog.ys.com.au/en-au/blog/your-biggest-marketing-challenge) [prospects survey](https://blog.ys.com.au/en-au/blog/tag/prospects-survey) [![Happy hours all round for inbound marketers](https://blog.ys.com.au/hs-fs/hubfs/Happy%20hour%20google%20posts%20story-1.jpg?width=720&name=Happy%20hour%20google%20posts%20story-1.jpg)](https://blog.ys.com.au/en-au/blog/google-posts-the-free-and-simple-way-to-build-local-search) ## [Happy hours all round for inbound marketers](https://blog.ys.com.au/en-au/blog/google-posts-the-free-and-simple-way-to-build-local-search) Phil Young December 9, 2021 [Local search](https://blog.ys.com.au/en-au/blog/tag/local-search), [Google posts](https://blog.ys.com.au/en-au/blog/tag/google-posts) [Leave a comment](https://blog.ys.com.au/en-au/blog/google-posts-the-free-and-simple-way-to-build-local-search#comments-listing) Google posts are a free and simple way to leverage your Local Search. And with the lifting of COVID-19 restrictions now is a great time to be building your business. A hospitality customer of mine has taken just that initiative with great results as you… [Read More](https://blog.ys.com.au/en-au/blog/google-posts-the-free-and-simple-way-to-build-local-search) [Local search](https://blog.ys.com.au/en-au/blog/tag/local-search) [Google posts](https://blog.ys.com.au/en-au/blog/tag/google-posts) [![I like it scalding hot! New ways to identify target customers](https://blog.ys.com.au/hs-fs/hubfs/Laughing-elderly-man-drinking-tea-outdoors-1139049340_6016x4016.jpg?width=720&name=Laughing-elderly-man-drinking-tea-outdoors-1139049340_6016x4016.jpg)](https://blog.ys.com.au/en-au/blog/like-it-scalding-hot) ## [I like it scalding hot! New ways to identify target customers](https://blog.ys.com.au/en-au/blog/like-it-scalding-hot) Phil Young May 29, 2021 [Buyer personas](https://blog.ys.com.au/en-au/blog/tag/buyer-personas) [Leave a comment](https://blog.ys.com.au/en-au/blog/like-it-scalding-hot#comments-listing) Understanding buyer personas is hands down the best way to figure out who your ideal customer is. Who would have thought wanting their coffee scalding hot was a unique attribute for building a persona. That's exactly how we defined a buyer type with a… [Read More](https://blog.ys.com.au/en-au/blog/like-it-scalding-hot) [Buyer personas](https://blog.ys.com.au/en-au/blog/tag/buyer-personas) [All posts](https://blog.ys.com.au/en-au/blog/all) - [Home](http://ys.com.au/) - [Blog](http://ys.com.au/blog/) - [Contact](http://ys.com.au/contact/) - [About](http://ys.com.au/about/) - [Privacy Policy](http://ys.com.au/privacy-policy/)