Reporting in the Engage phase can be very revealing, particularly when considering the poignant image of a Palestinian refugee camp where a family is gathering water from a temporary filling station. As I sat at my desk, staring at the blank screen…
Google posts are a free and simple way to leverage your Local Search. And with the lifting of COVID-19 restrictions now is a great time to be building your business. A hospitality customer of mine has taken just that initiative with great results as you…
Understanding buyer personas is hands down the best way to figure out who your ideal customer is. Who would have thought wanting their coffee scalding hot was a unique attribute for building a persona. That's exactly how we defined a buyer type with a…