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Google posts are a free and simple way to leverage your Local Search. And with the lifting of COVID-19 restrictions now is a great time to be building your business. A hospitality customer of mine has taken just that initiative with great results as you…

Understanding buyer personas is the best way to identify your target customer Who would have thought wanting their coffee scalding hot was a unique attribute for building a persona. That's exactly how we defined a buyer type with a client who we have…