Happy hours all round

Phil Young Local search, Google posts Leave a comment

Google posts are a free and simple way to leverage your Local Search. And with the lifting of COVID-19 restrictions now is a great time to be building your business. A hospitality customer of mine has taken just that initiative with great results as you…

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Like it scalding hot

Phil Young Buyer personas Leave a comment

Understanding buyer personas is the best way to identify your target customer Who would have thought wanting their coffee scalding hot was a unique attribute for building a persona. That's exactly how we defined a buyer type with a client who we have…

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